Jun 18, 2024
Travis Palmer

Building a Following on LinkedIn: Strategies for Success

LinkedIn is a powerful platform for professionals and businesses to connect, share knowledge, and grow their influence. Building a strong following on LinkedIn can enhance your professional presence, open new opportunities, and drive business success. This comprehensive guide explores effective strategies for building a following on LinkedIn, including tips for creating engaging content, growing your network, and leveraging LinkedIn's features.

1. Optimize Your Profile

Complete Your Profile:

Ensure your profile is fully completed with a professional photo, compelling headline, and detailed summary. Highlight your skills, experience, and achievements.

Use Keywords:

Incorporate relevant keywords in your profile to increase visibility in LinkedIn searches. Focus on terms related to your industry, skills, and professional goals.

Showcase Your Work:

Add multimedia elements such as presentations, videos, and links to your projects. Use the Featured section to highlight your best work and key accomplishments.


Request recommendations from colleagues, clients, and supervisors to build credibility and trust.

2. Create and Share Engaging Content

Regular Posting:

Consistently share valuable and relevant content to keep your audience engaged. Aim to post at least 2-3 times per week.

Original Content:

Create original content that showcases your expertise, insights, and perspectives. Write articles, share case studies, and post updates related to your field.

Visual Content:

Incorporate visuals such as images, infographics, and videos to make your posts more engaging and shareable.

Engage with Your Audience:

Respond to comments, answer questions, and engage in discussions to build relationships and foster a sense of community.

3. Grow Your Network

Connect Strategically:

Send personalized connection requests to professionals in your industry, potential clients, and thought leaders. Focus on building a quality network rather than a large one.

Join LinkedIn Groups:

Participate in LinkedIn groups related to your industry or interests. Engage in discussions, share your insights, and connect with group members.

Attend Events:

Join LinkedIn events and webinars to connect with like-minded professionals and expand your network.

Follow Influencers:

Follow industry influencers and thought leaders to stay informed about trends and engage with their content.

4. Leverage LinkedIn Features

LinkedIn Publishing:

Use LinkedIn's publishing platform to write and share long-form articles. This helps establish you as an expert in your field and attracts a wider audience.

LinkedIn Live:

Host live video sessions to engage with your audience in real-time. Share insights, conduct Q&A sessions, and showcase your expertise.

LinkedIn Stories:

Use LinkedIn Stories to share short, engaging updates, behind-the-scenes content, and quick tips.

LinkedIn Polls:

Create polls to gather opinions, insights, and feedback from your network. This encourages engagement and provides valuable insights.

5. Build Your Personal Brand

Consistent Branding:

Maintain a consistent personal brand across all your LinkedIn activities. Use the same profile picture, tone of voice, and visual style to create a cohesive brand image.

Share Your Story:

Share your professional journey, experiences, and lessons learned. This helps humanize your profile and build a deeper connection with your audience.

Highlight Achievements:

Regularly share your achievements, milestones, and successes. This demonstrates your expertise and builds credibility.

Thought Leadership:

Position yourself as a thought leader by sharing insights, trends, and predictions related to your industry. Participate in discussions and offer valuable contributions.

6. Analyze and Adjust

Monitor Performance:

Use LinkedIn analytics to track the performance of your posts, articles, and engagement. Identify what works and what doesn't.

Adjust Your Strategy:

Based on your analytics, adjust your content strategy to focus on what resonates with your audience. Experiment with different types of content and posting times.

Stay Updated:

Keep up with LinkedIn updates and new features. Adapt your strategy to leverage new tools and trends.


Building a following on LinkedIn requires a strategic approach, consistent effort, and engaging content. By optimizing your profile, creating valuable content, growing your network, leveraging LinkedIn features, and building your personal brand, you can enhance your professional presence and achieve success on the platform.

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About the Author

With over 20 years of experience in the business loan marketplace at Approvd, our expert has helped countless small business owners navigate the complexities of securing the right funding. Passionate about empowering entrepreneurs, our expert combines industry knowledge with a deep understanding of the challenges faced by small businesses today.

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