Jun 18, 2024
Travis Palmer

Crowdfunding for Small Businesses: A Comprehensive Guide to Raising Capital

Crowdfunding has become a popular way for small businesses to raise capital. By leveraging the power of the internet and social media, entrepreneurs can reach a large audience of potential backers to fund their business ventures. This comprehensive guide covers everything you need to know about crowdfunding for small businesses, including the different models, popular platforms, and best practices for running a successful campaign.

1. What is Crowdfunding?


Crowdfunding is a method of raising capital through the collective efforts of a large number of individuals, typically via the internet. It allows entrepreneurs to showcase their ideas and solicit small contributions from a broad audience.

Key Benefits:

  • Access to Capital: Helps businesses raise funds without traditional loans or investment.
  • Market Validation: Provides proof of concept and market interest.
  • Community Building: Engages supporters who can become loyal customers.

2. Types of Crowdfunding

1. Reward-Based Crowdfunding

Backers receive a tangible item or service in return for their contributions.

  • Popular Platforms: Kickstarter, Indiegogo
  • Best For: Product launches, creative projects

2. Equity Crowdfunding

Investors receive equity or shares in the company in exchange for their contributions.

  • Popular Platforms: SeedInvest, Crowdcube
  • Best For: Startups and businesses looking to raise significant capital

3. Donation-Based Crowdfunding

Backers donate money to support a cause or project without expecting anything in return.

  • Popular Platforms: GoFundMe, JustGiving
  • Best For: Non-profits, charitable causes

4. Debt Crowdfunding

Businesses borrow money from a group of individuals with the agreement to repay the loan with interest.

  • Popular Platforms: LendingClub, Funding Circle
  • Best For: Established businesses looking for alternative financing

3. Popular Crowdfunding Platforms


  • Focus: Creative projects, product launches
  • Model: Reward-based
  • Funding Goal: All-or-nothing (funding goal must be met to receive funds)


  • Focus: Diverse projects, flexible funding options
  • Model: Reward-based
  • Funding Goal: Flexible (keep what you raise) or all-or-nothing


  • Focus: Startups and early-stage companies
  • Model: Equity-based
  • Funding Goal: Minimum investment amount, rigorous vetting process


  • Focus: Personal causes, charitable projects
  • Model: Donation-based
  • Funding Goal: Flexible (keep what you raise)


  • Focus: Small business loans
  • Model: Debt-based
  • Funding Goal: Borrowers receive funds after meeting credit requirements

4. How to Plan a Successful Crowdfunding Campaign

1. Set Clear Goals

  • Define Funding Amount: Determine how much capital you need to raise.
  • Project Timeline: Outline key milestones and deadlines.

2. Choose the Right Platform

  • Match Your Needs: Select a platform that aligns with your project and funding goals.
  • Research Fees and Policies: Understand the platform's fees, terms, and conditions.

3. Create a Compelling Campaign

  • Storytelling: Craft a captivating story that resonates with your audience.
  • Visual Content: Use high-quality images and videos to showcase your project.
  • Rewards: Offer attractive and meaningful rewards for backers.

4. Promote Your Campaign

  • Social Media: Leverage social media to reach a wider audience.
  • Email Marketing: Use email lists to keep supporters informed and engaged.
  • Press and Media: Reach out to bloggers, journalists, and influencers for coverage.

5. Engage with Backers

  • Regular Updates: Keep backers informed about the progress of your campaign.
  • Respond Promptly: Address questions and comments from backers in a timely manner.
  • Show Gratitude: Thank your backers for their support and contributions.

5. Best Practices for Crowdfunding Success

Pre-Launch Preparation

  • Build an Audience: Engage with your community before launching your campaign.
  • Test Your Idea: Gather feedback and refine your project based on potential backers' input.

During the Campaign

  • Maintain Momentum: Keep the excitement alive throughout the campaign with updates and new content.
  • Transparency: Be honest and transparent about challenges and progress.

Post-Campaign Follow-Up

  • Fulfill Rewards: Ensure that rewards are delivered on time and as promised.
  • Maintain Relationships: Continue engaging with your backers and keep them informed about your business's progress.


Crowdfunding offers a powerful way for small businesses to raise capital, validate their ideas, and build a loyal community of supporters. By understanding the different crowdfunding models, choosing the right platform, and following best practices, you can increase your chances of running a successful campaign.

Ready to explore your funding options and secure the right financial solutions for your business? Get offers today! Fill out an application with Approvd and discover the best funding solutions for your business. For more business, credit, and financial insights, visit our Approvd blog page.

About the Author

With over 20 years of experience in the business loan marketplace at Approvd, our expert has helped countless small business owners navigate the complexities of securing the right funding. Passionate about empowering entrepreneurs, our expert combines industry knowledge with a deep understanding of the challenges faced by small businesses today.

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